ProMed Technologies distributes medical technology to New Zealand hospitals and medical centres. As a young company it needed to raise its profile and brand image within the medical world. A chance to do this arose through the launch of a revolutionary new product, Total Haemoglobin.
The solution:
Convergence arranged every aspect of the Total Haemoglobin launch from presentation events, to media, promotional material and even a purpose built conference stand. Events spanned a range of meetings in Auckland to a medical conference in Wellington with every detail planned for by the Convergence team right down to branded Jaffa giveaways and an actor dressed as Dracula to lure doctors to the ProMed stand.
Convergence’s Raewyn Rasch also gave ProMed’s General Manager, Jan Smeath, the presentation skills she needed to face the media and to make presentations, areas in which she had little experience.
The launch of Total Haemoglobin resulted in highly successful, comprehensive with media coverage including 6pm television news, Sunrise on TV3, NZ Herald and radio coverage that also involved live interviews.
ProMed Technologies believes the Convergence campaign has delivered everything they wanted and more, boosting their profile and positioning their new product ready for a big sales year in 2009.
Convergence delivered beyond our expectations. From our initial meeting, they took control of the launch of Total Hemoglobin. We were impressed with their professional capability and how they simplified what is a reasonably complex medical product so the media and New Zealanders could easily understand the impact this product was going to have on the future of patient care.
Dr Michael O’Reilly, the Executive Medical Vice President of Masimo, makers of Total Hemoglobin, was incredibly impressed by Convergence. He was amazed that we had secured a better profile in New Zealand for the launch of Total Hemoglobin than they’d had in the US or any other country; commenting ‘You’ve set a new standard.’
As a distributor it’s so important we impress our suppliers with our ability to market and sell their product. Convergence has helped us ensure that Masimo are well and truly impressed.– Jan Smeath General Manager, ProMed Technologies