A professional, salon-only range of hair products, KMS California is consistently promoted by Convergence to media and beauty editors in particular. We helped launch four new products into the New Zealand market in 2010, including development of a sponsorship association with fashion designers at NZ Fashion Week and generating publicity of this in turn. A highlight was our concept of an invite-only ‘Sex and the City 2’ movie preview night which was well attended by key media.
