Case Studies
CDHB – MenzB vaccination campaign
As part of the national roll-out of the Meningococcal B vaccination programme, CDHB needed a local communications campaign to get across important community heath messages. With a target set at immunising 90% of the 122,000 children and youth aged 6 weeks to 19 years in Canterbury, a sound communications strategy was necessary.
The solution:
In conjunction with the CDHB’s project management team, Convergence wrote a comprehensive strategy that was submitted as part of the overall project implementation plan and approved by the Ministry of Health. The strategy included proactive and reactive media relations, a comprehensive risk and issues management assessment and separate plans for youth, Pacific Island and Maori and the primary care sector.
Convergence briefed senior CDHB staff and the Canterbury Medical Officer of Health on key issues and in preparation for media interviews, arranged community meetings and toured Ministry of Health spokesman Perry Bisman (father of MenzB victim Charlotte) to key community meetings and media briefings. Convergence also worked closely with the schools team, assisting them with potential issues and media management.
“This communications role, undertaken by Erin Jamieson, called for close liaison with the Ministry of Health's Meningococcal B Vaccination Programme Team as well as community interest groups and local and national media.
Erin's professionalism is apparent in her ability to manage relationships and her discretion. She has excellent people skills and a talent for tailoring often quite complex information to suit different audiences.
Erin understands the communication challenges of working in the health sector and has proven on many occasions that she is capable of working to very tight deadlines with excellent turn around times.”
– Rayoni Keith, Meningococcal B Project Manager, CDHB.